Some Of My Most Successful Ads

“It’s not about ideas. It’s about making ideas happen.”

As project manager of each ad, I take pride and full responsibility in the outcome of each ad, whether they were good or bad. At times I was giving direction of the ad concepts and edits to in-house employees and freelancers in order to create these ads. I as well made some of these ads myself using a combination of different tools, such as Photoshop, Illustrator, Lightroom, Premiere Pro, Canva and etc.

With all these ads it is a challenge to not only allow content creators and myself to have some freedom in creating and knowing what would convert, but to also appease senior management and company owners with their input. On multiple occasions, I would have to sell these ideas for ads and in the end, the majority would be approved and would convert well. I was as well fully responsible for finding and picking audiences to target, budgeting each campaign, tracking and etc. The main KPIs that these ads were responsible for were: free eBook downloads, hot leads and orders.

These are some of the most successful ads that I was either the project manager for or I fully created.