Underestimating a post

Sometimes people under estimate how good a post will do because of several factors.

Several Factors:
Analytics
Past posts
Content
Image
Timing

These factors are just a few.

I decide to post this picture on a account that I am still trying to build a following on. Analytics showed that on average, around 9pm, there are a small amount of followers on Instagram. However, I decided to experiment and just go against everything.

Sometimes we can plan everything down perfectly and the content will still do bad. 

And surprisingly within the first hour, the post is doing better than a scheduled post on Hootsuite. I will continue to experiment with different factors and at 9pm, to see what factors are best for this account.