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Here is a graphic that I posted for Facebook. We as well boosted this post using Facebook ads to target our audience.
I shot and edited this photo with my IPhone. The point at the time was to pump out as much content as we could. So we would use editing tools other than Adobe Photoshop and Adobe Illustrator to save time.

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Things I took into account when creating this content.
- The brand
- Past content that generated an action from our audience
- The date. With this audience, many would be looking for encouraging support, especially around the holidays.