Reinventing the wheel

Why do people or companies find it hard to brand in 2017?

There is no need to reinvent the wheel. In you are branding in 2017 most of your focus and money should go towards branding on social media. Social media is the number one place for people to spread your name word of mouth. 

Whether they are a competitor or not, you can take a look at another brand's social media accounts and take different strategies and apply them to your brand/business. Some of these strategies may include: posts, paid ads, dark posts, social media influencers, blogs, vlogs, etc.

The Key is...CONTENT!!